Built for dance studios · Toronto pilot open

No straps. No apps. Just dance.

The class engagement display members feel and owners can measure — powered by your studio TV and a webcam. No heart-rate straps, no student app, no extra hardware. Just a 5-minute install.

On-device AIPIPEDA-alignedCanada Central data30-day free pilot
Live · Hip-Hop Cardio
YMCA Bayview · Toronto
Early-pilot studio program · Direct founder access
Toronto
Pilot launching now
30-day
Free trial · no credit card
On-device
AI · no data leaves the room
PIPEDA
Aligned · data in Canada
5 min
to install in any studio
$0
in extra hardware (use your TV + a webcam)
On-device
AI — no video ever leaves the room
Why studios are signing up

Most studio TVs play music videos.
They could be working a lot harder.

DanceFitness turns the TV you already own into a live engagement layer. The room sees its own pulse. Owners get session-level data their booking software doesn't expose. Members feel the class — and come back.

01

Engagement members feel

A live pulse and calorie display on the studio TV. The class can see itself perform — the single biggest retention driver across boutique fitness.

02

Data owners can act on

Per-class summaries. Peak moments. Average pulse over time. Visibility your booking software can't give you.

03

AI that scales with you

Body tracking up to 6 dancers today, with a live anonymous in-class leaderboard ranking the room's top performers. Per-member coaching and form feedback rolling out to early studios over the next season.

Why it works

Members come back when they can see their effort.

Boutique fitness brands that put live effort tracking on the studio TV consistently report higher retention and class-pack repurchase rates. DanceFitness brings the same engagement loop to dance — without the strap.

40%
higher class attendance for members on tracked-effort programs (Orange Theory + MyZone industry data).
member-to-instructor messages after class, vs untracked classes.
23%
higher class-pack repurchase rate at the 90-day mark.

Sources: published industry data from MyZone, Orange Theory Fitness, and ClubIntel boutique reports (2022–2024). DanceFitness has not yet published its own retention numbers — we'll add them as our Toronto pilot matures.

Group dance fitness class
Live class — Hip-Hop CardioPulse 87% · 12 dancers
Live today · DanceFit Points

One number members chase every class.

Every minute in a higher pulse zone earns more DanceFit Points. The class score climbs in real time on the TV. Members feel the room earn it together — and instructors see, at a glance, when to push or pull back.

Warm-up
1pts/min
0–25% pulse
Body warming up
Active
2pts/min
25–55% pulse
Steady state
Strong
4pts/min
55–80% pulse
Heart pumping
Peak
8pts/min
80–100% pulse
All-out effort
Geometric curve — Peak earns 8× a Warm-up minuteClass-level today; per-member opt-in via Apple Watch / Fitbit on the roadmap
How it works

Five-minute install.
Zero learning curve.

Step 01

Mount a TV

Any HDMI display works. Most studios already have one.

Step 02

Plug in a webcam

Standard USB webcam pointed at the floor. ~$60 if you don't have one.

Step 03

Class lights up

Live energy, calories, peak moments — on screen for the whole class.

Live demo

Try it in your browser.

Allow camera access below to see the same engine that runs on the studio TV. Or upload one of your own class videos to test how the AI handles your studio's footage. Both run entirely on your device — we never transmit pixel data.

Live demodancefitness.fit/demo

Looks like your studio? Run this on your TV in 5 minutes.

No hardware. No app. Just your existing webcam and a TV. 30-day free trial.

Owner dashboard

What you see, after class.

Every session is recorded. Calorie burn, peak energy, dancers tracked. After every class your studio gets a 5-frame highlight reel of the top peak-energy moments — Instagram-ready, no editing. A weekly recap email lands every Sunday, monthly recap on the 1st — both forwardable to a landlord, board, or franchisor.

Recent sessions

YMCA Bayview · This week
ClassStartedCaloriesPeak pulseDancers
Hip-Hop CardioMon 7:00 PM612 kcal91%14
Latin HeatMon 8:15 PM485 kcal84%9
Bollywood BurnTue 6:00 AM539 kcal88%12
Pop ChoreographyTue 7:30 PM401 kcal78%7
Afrobeats FlowWed 6:00 PM596 kcal90%11
This week

Energy across 5 classes

Sessions
5
Hours
4.1
Total kcal
2,633
Avg pulse
86%
MonWedFri
→ In your inbox every Sunday
Roadmap

From a class display to a coach for every dancer.

We're shipping the core today. The features below roll out to early studios over the next season as part of the same plan.

Q3 · 2026

The class becomes a game

Per-member tracking via a phone-based check-in. End-of-class leaderboard. Week-over-week progress.

Maya
700
Oliver
650
Jason
500
Anna
400

Calorie burn · sample

Q4 · 2026

AI that coaches

Form feedback during class — depth, range of motion, sync to the music. Per-member, in real time.

Anna — keep the momentum, you're peaking.
Oliver — calories +78 vs last session.
Jessica — pose accuracy 89%, intensity 78.
Early studios

What Toronto studios are saying.

We ran the first class and the dancers immediately started competing with each other's pulse scores. Never had that energy before.

Studio director
Dance fitness studio · Toronto

I can finally show my landlord data — 'peak class energy up 40% this month' lands differently than just saying the class is popular.

Studio owner
Cardio dance studio · Toronto

The setup was literally 5 minutes. Webcam into the TV, clicked Launch, and it was working. I expected it to be much harder.

Instructor & owner
Afrobeats studio · Toronto

Names withheld at studio request during the pilot period.

Privacy

Built privacy-first.

Motion sensing runs entirely on the studio TV — pixel data never leaves the room. The only thing we save is one small thumbnail at the moment class energy peaks, used for the summary and auto-deleted after 30 days. All data lives in Canada Central. Read the full privacy policy →

Pricing

One TV. One feed. One price.

First Toronto studios get a 30-day free pilot. Cancel anytime, no contracts.

Single studio
$199
/month
  • 30-day free trial
  • One TV display
  • Unlimited classes
  • Full session metrics
  • End-of-class summary
Start free trial →
Multi-location
Best value
$149
/mo · per location
  • 3+ locations
  • Volume discount
  • Cross-location dashboard
  • Operator-level visibility
Get in touch →
Annual
$1,990
/year
  • 30-day free trial
  • Two months free
  • Locked-in price
  • Priority support
Start free trial →
Your math, not industry stats

See your payback in numbers.

Drag the sliders. Assumes tracked engagement lifts class-pack repurchase by 15% — a conservative half of published industry data (Orange Theory + MyZone, 2022–2024).

That's 200 tracked dancer-classes per week. Every one of them sees their own peak energy.
Estimated monthly revenue lift
+$1,299/mo
from a 15% lift in class-pack repurchase, amortized across the year.
Plan cost
$199/mo
Payback
Under 1 week
Start free trial →

30-day free trial · no credit card · cancel anytime.

Common questions

FAQ

What hardware do I need?+

A TV with HDMI input plus a USB webcam pointed at the dance floor. About $60 of hardware if you don't already have a webcam. We support 4K input.

How long does setup take?+

About 5 minutes. We'll personally walk through it with the first 10 Toronto studios on a Zoom call.

What about student privacy?+

Motion sensing runs on-device — pixel data never leaves the TV. We save one small thumbnail at peak class energy for the summary, auto-deleted after 30 days. All data stored in Canada (PIPEDA-aligned). Full policy on the privacy page.

Does it work with multiple students at once?+

Yes — up to 6 dancers tracked simultaneously today. Per-student tracking with name attribution rolls out to early studios next quarter.

What if my internet drops mid-class?+

The TV display keeps running entirely on the device. Stats sync to your dashboard once the connection is back.

Can I cancel anytime?+

Yes. Monthly plans cancel any time, no contracts. Annual plans get a prorated refund within the first 30 days.

Can I customise it with my studio's branding?+

Yes. Studio name and logo appear on the TV, and tone/colour tweaks are supported on every plan.

Do my dancers need to do anything? Download an app?+

No app, no wearable, no setup for dancers. They just walk into class and dance — the system tracks everyone automatically using the studio webcam. That's the whole idea.

What kind of webcam do I need?+

Any USB webcam works. A basic 1080p model like the Logitech C920 (~$80 CAD) covers a full studio floor from a corner or wall mount. If you already have a laptop with a built-in webcam, that works for a first test too.

We run multiple class types — cardio, hip-hop, zumba. Does it work for all of them?+

Yes. The system reads movement energy, not dance style. Cardio, hip-hop, Bollywood, afrobeats, zumba — all tracked the same way. The instructor just clicks Start, and the display adapts to however energetic the room is.

We own 3+ locations. Is there a cross-location view?+

Yes. Multi-location accounts get a single dashboard that shows every location, with cross-location comparison and per-location filtering. Owners can drill from the org view into any location's history. Multi-location pricing is $149/mo per location — email the founder to get set up.

Can we export raw data to our own BI tool?+

Yes. Every studio gets a 'Sessions CSV' export from the dashboard nav covering all classes, all locations, all time — including the zone-time breakdown and instructor notes. For automated pulls (BI dashboards, franchise reporting), email us — API access is on the roadmap and gets prioritized for multi-location customers.

Can the dashboard be white-labelled / private-branded?+

The studio TV display already shows your studio name + your logo (uploaded in settings) and supports a custom points label (you can rename 'DanceFit Points' to anything). Full white-label removal of the DanceFitness wordmark is available for multi-location plans on request.

Still have a question? dancefitness.fit@gmail.com

Toronto pilot

Ten studios in. Ten more spots open.

The first ten Toronto studios get a 30-day free pilot, hands-on onboarding, and a direct line to the founder while the product takes shape.

Not ready to trial? Drop your email — we'll send you the 3-minute setup guide.